About

Contact

Advertising
Advertising

Photography
Photography


Branding/Logo

Publication Design
Publication

Packaging Design
Packaging

Website Design
Web

 

 

 

Below you will find some of the branding and logo design projects I have been responsible.
Nelia Braga

Nélia Brand Development

Nelia Beverage Line is a brand development campaign that includes a branding concept carried through an entire Marketing Launch Plan. Each component of the brand has been carefully designed in detail with the product and brand concept which includes imaging developed for visual strength. All touch points are considered in developing Nélia. Elements of identity ranges from branding logos, colors, types, flavors, the story, Label design, bottle design, packaging, signage, store displays, and the establishments entrusted to carry the brand.

There are currently 3 beverages in the Nélia arsenal—Aquila, Zeus’ pet eagle, and cup-bearer to the gods; Cygnus a swan known for its travels throughout the ocean in search for Phaethon and Hydra, who was known for trials upon Hercules. The Aquila flavor is that of a mild grape malt beverage, Aquila’s favorite fruit. Cygnus’ nectar is infused with berries to sweeten the premium malt. And finally there is Hydra, the sea serpent mild in flavor, but not in nature. Hydra’s nectar is the rare water found within the core of the moon infused with a hint of lime.

All touch points are considered in developing Nélia. Elements of identity ranges from branding logos, colors, types, flavors, the story, Label design, bottle design, packaging, signage, store displays, and the establishments entrusted to carry the brand.

Nelia Illustrtions

Illustrations

The illustrations are designed to be a simple vector art within the circle situated behind the waning moon illustration. They are always white with the background showing the color of the flavor in the bottles. Illustrations include Aquila, Zeus’ pet eagle, and cupbearer to the gods. Cygnus is a swan known for its travels throughout the ocean in search for Phaethon. Finally there is Hydra. Hydra was known for his brutal trials upon Hercules. When the illustration is not inside the circle the typeface sits in the center, as no one is sure what Nélia looks like. Her name is her only depiction, sitting over the crest of the moon, and centered within the circle. The illustrations are depicted within the circle. Then the typeface with the name of the flavor is situated below the logo.

St Catherines of Genoa Logo
EPS Logo Devs
Silk Logo

Silk Expressions is an adult bath kit. This kit was designed with flower as the primary focus of the product. Each scent has a carefully illustrated flower shown throughout the packaging. This includes the bag, custom designed box, and label designs.

ECLBL Logo

The ECLBL logo was developed with an illustration of a 9-year-old child at bat. This child is at bat, looking at the pitch coming, and in the correct batters stance. The child in knocked out, in a blue and red background. The logo also shows the location of the league since there are 2 other leagues in different parts of the city.

Event Expressions

Event Expressions is a new Event Planning organization. The owner/founder Tara Summers came to me looking for a whole brand Identity. Braga Designs came up with a name, logo, and website. The logo is a delicate flower, symbolizing the delicate nature of planning an individual’s event. The black is used to show the strength Tara uses to express the clients desires in all of their event plans.

Ooh La Spa

Ooh La Spa is a children’s bath product developed. The spa kit includes several pieces for children to enjoy bath time. The logo was developed with bubbly fun letters while the colors selected are primary and secondary. Each product is packaged within the primary package, each custom designed to fit the product.

Unified Facilities

The Unified Facilities logo is for a cleaning company needing a logo that stood out above the competition. Here the font was illustrated on a clean window, with a squeegee wiped from top left to bottom right, leaving very little streaks as is expected of a professional cleaning company.